1) What was the general theme or argument of the book?
The general theme of the book was like a beginners guide to facebook, how to be constant with keeping up with your account and gaining followers. Now looking at it I can see how this guide can also be used to begin a facebook account for your business and to keep followers on their toes.
2) How did the book connect with and enhance what you are learning in ENT3003?
This book created this extra step for your entrepreneurial business by creating an active facebook page, to keep returning customers. It connected the social media I use to starting an entrepreneurship business.
3) If you had to design an exercise for this class, based on the book you read, what would it be?
I guess creating an imaginary business and running a successful facebook page for a week or semester, bringing in potential customers and using the tips provided religiously. Maybe a business to go along with our product we’re pitching throughout the semester.
4) What was your biggest surprise or ‘aha’ moment when reading the book? What did you learn that differed most from your expectations?
That I want people to keep coming back to my profile, for people to want to pay attention. I can’t do this through content creation because I’ll become tired of what I’m creating, but I can do this through content curation its always different every time, I can be someone’s source.
Hey Lauren,
ReplyDeleteI enjoyed reading your reflection on this book! Using social media can be a great tool for many companies if it is used correctly. Some companies who market themselves on Facebook and other platforms don’t use the necessary tools such as hootsuite to maximize their reach. Your “aha” moment really opened my eyes because creating content good enough for people to want to pay attention is extremely difficult. Good work!
Hey Lauren,
ReplyDeleteGreat Job with your reading reflection. I love the personal appeal that the photo added to your reflection. I also like how you noticed the importance of keeping your followers on their toes, as it is important to keep their interest in your business and the products you are selling or the service that you are providing. Connecting to Facebook with your entrepreneurship business is important and can help with your pitch for your product.
Hi Lauren,
ReplyDeleteThis book seems incredibly helpful in understanding the implications of social media in business. I was surprised by your "aha" moment as you shared it. I don't often think of an engaging social media premise for a brand but it seems that we are gravitated towards certain pages almost subconsciously when they produce great content. Your mention of content curation also makes me think of an educational account, more so than marketing. Would you be using this page as an educational resource for your organization? Potentially, you could use social media as a platform for connection among users.
Hey Lauren! Good work on this reading refection! I, like you, also read “The Art of Social Media”. It is really interesting to read through your post, seeing what you got out of the book, and comparing it with my interaction with the text. We have very similar ideas for the “design an exercise” portion. I think this exercise has the potential to be great learning experience for people looking to build their business.
ReplyDelete