My prototypical customer is a forty eight year old (but feels like a forty year old) mother to two children, a twenty year old daughter in college and a seventeen year old son with special needs. Her hobbies include scrapbooking, cooking, and photography. She drives a black twenty eighteen Nissan Rogue. She watches Game of Thrones, The Handmaid’s Tale, and Poldark. Her favorite books are Wuthering Heights and Pride and Prejudice. She’s a Republican, and her favorite politician is Trump.
What I have in common with my prototypical customer is I also love photography and scrapbooking, because I like to capture the moment forever through a photo. And I watch Game of Thrones and Poldark, because it seems historical but has magic to it. I don’t think it’s a coincidence we have these things in common because its partly what I see myself as when I’m forty eight years old.
Hi Lauren,
ReplyDeleteGreat analysis of your ideal customer. It seems that your ideal prospective customer is a conservative, family oriented woman. In relation to your business model, it would stand to reason that she would do anything possible to protect her children and invest in their education. In all facets, this seems to suggest that she would be very interested in resources that you would offer to support in this endeavor. How do you feel that her favorite books related to her buying potential? Or does it?