What's next?

Existing market

Step 1 What I think is next in terms of products and services for my venture would be an app for regular children, not special needs children, who can still learn and entertain through its games and videos.

Step 2

Interview #1: I interviewed John who is part of the market whose brother is autistic. I asked him what I believed is next for a venture like mine and he said to create apps for all types of developmental issues like down syndrome, dyslexia, and processing disorders because they’re all different in some way and all have some type of learning barrier. He said what I should be doing that I’m not already doing through this app is targeting each individual developmental issue. What he said about my ideas of what customers might want next with an app for regular children who aren’t special needs is that it still kind of has the same idea of targeting children to learn and enjoy through apps and games but it is different because these aren’t special needs children.

Interview #2: I interviewed Mary who is a part of the market as a teacher’s assistant in a classroom full of special needs children. She believes my venture is great, especially with the current opportunity of special needs children at home who are distracted in lessons and aren’t as active. She didn’t have an answer for what she thinks we should be doing next that we aren’t planning to do, she thought my current idea was good enough. I asked her about my ideas of what customers want next, an app for regular kids who aren’t special needs children, she thought it was a great idea but that I should create and launch this app for special needs children first.

Interview #2: I interviewed Sarah who is already part of the marker whose sister has down syndrome. I asked her what she believed is next in a venture like mine and she didn’t believe there would be anything next, she didn’t think special needs children would be able to use an app on a phone and continue using it. I asked what we should be doing that we aren’t planning to do and she said to create physical toys for these special needs children to play with outside of the app, and to upload some of the entertaining videos to youtube where it might be easier for the special needs children or parent to access. I asked her about might idea of creating an app for regular children with the same concept except it isn’t targeting special needs children, and she believed this was a better idea because they would know how to get to and use the app and might even have phones or devices of their own.

Step 3 What makes the most sense for my venture in terms of growing my existing market is to create this app for children who do not have developmental issues. It might be easier for these children to access the app because they might have phones or devices of their own and have definitely used apps before. I maybe should have taken this step first and put more studying into the developmental issues of the special needs children I want to target, maybe make separate apps for each developmental issue.

 

New market

Step 1 I’d target children with behavioral or emotional issues, like children who are ADD or bipolar. Through lessons that would help them stabilize their emotions and learn why they are experiencing this emotions, videos to calm them.

Step 2 I think my venture concept might be able to create value for people in this market because it is a very different approaching, this app isn’t more suited for entertaining but instead for taking care of current issues that person with behavioral or emotional issues has. Create value because they are learning why they are experiencing these emotions, and are going through soothing videos, and are learning different skills to control their behaviors and emotions.

Step 3

Interview #1: I interviewed Dita who is in this market, she has ADHD. I asked her how she thinks my business might be able to help meet customers like her and she said through promoting the app a lot, through maybe therapy sessions through the app or someone to talk to in the app. Kinds of adaptions to the product/service mix that she thinks I should make to be successful in this market is twenty four hour therapy sessions, especially for emergencies.

Interview #2: I interviewed Elizabeth who is in this market, her mother is bipolar. I asked her how she thinks my business might be able to meet customers like her or her mother and she said by talking to other therapists who can put in a good word to their patients, or information in waiting rooms at therapists offices, calming mindful videos for her mother to interact in the app. Kinds of adaptions to the product/service mix that she thinks I should make to be successful in this market is quizzes after lessons where the person with that behavioral or emotional issue can use what they’ve just learned.

Step 4 What I learned in this new market is new ways to promote my idea, and new activities I could include in this new app. What surprised me the most is all the people close to me who have or know someone with behavioral or emotional issues, and the great ideas they had. Some of my expectations or assumptions were correct. This new market seems to be more attractive than my existing market because this is something very close to me.