Figuring out buyer behavior no. 2

Interview 1: Mary’s cousin is a special education student. With providing education and physical activities to her cousin, price isn’t a concern. Quality is important because it needs to be durable (her cousin can drop and throw things). Her cousin doesn’t seem to prefer one style over the other. What is important is that her cousin is very distracted, is enjoying the activities she’s engaging in. Now, her family is more likely going to buy games and toys for her cousin online, financing their purchase. When thinking back on the purchase, what matters most is if her cousin is satisfied- if the product is distracting and interactive, if its good quality, attractive. What helps her family determine if this was a good purchase is if her cousin is continuing to play with the toy or game. What makes them think a purchase is a bad idea is if her cousin isn’t playing with it, or if her cousin destroys the toy or game.

Interview 2: Brittany’s sister receives special education. When buying a toy or game for her sister, price doesn’t matter, quality isn’t important because her sister lightly uses her toys and games and isn’t destructive, style isn’t important her sister is drawn to attractiveness. Buys the product both online and in store, uses both cash and can finance the purchase. What matters most is if her sister used the product. What helps determine if the product was a good idea if her sister is happier while playing with it, has a better mood because of it. What makes her think the purchase was a bad idea is if her sister doesn’t use the product.

Interview 3: Eddie’s neighbor is a special education student. Price can be important to his neighbor’s family, quality is important as well because can become aggressive and damage, style is unimportant. Factors that are more important is pricing and quality, for the family and their son. The family is more likely to buy in store, paying in cash. What matters most is if they bought an inexpensive product that their special needs son can use that he won’t damage. What helps them determine if it was a good purchase is if it doesn’t break immediately, can be used repeatedly and at important times. What makes it a bad purchase is if its damaged right after buying it, if its rarely used.

What I came across was that these customers all have different buying methods and that their special needs relative or friend have different tastes. It was very important for a great quality product that couldn’t be destroyed and was distracting, pricing was as important. Most of all these relatives or friends to the special needs children wanted to make them happy and see that they were fully using the product.