Figuring out buyer behavior no.1

Picking a segment:

I chose the segment of special education students. I chose this small group because they are the age interested in these involvement apps that can include games and education. And these are students that fit the current opportunity, now moved to online schooling where they’ll have access.

Interview #1: Allison is a therapist for special needs children, she has recently had parents approach her about their children’s low involvement in school, what moving to online schooling will mean for their children. Her current answer for these children are to provide them with more distractions, more involvement with toys and games at home, and to play with them outside. She creates ideas with other therapists for special needs children, they try to come up with plans, seeing also how to distracted their special needs children are in virtual therapy. She has had parents who’ve used younger children’s apps for their special needs child, but just as a distraction.

Interview #2: Ricca is a teacher for special education children, she felt that while teaching her students through video lessons was “hopeless,” she didn’t see there was a point to teaching through online. Her solution to her students missing out on education and activities was for parents to spend even more time at home going over the lessons and playing with their children. She provided the lessons and at home activities to the parents.

Interview #3: Alex has a brother with special needs, even before this quarantine he noticed how easily his brother became distracted, and before had never seen his performance in school. His solution to his brother not paying attention and playing in his school video lessons was to take away his toys and ipad he was playing on, but that just made his brother more upset. He confided in his mother about his worries, but she said it was fine for his brother to play on his ipad during school. His mother has been listening to his brother’s teacher and trying to help with homework and activities while at home.

Drawing conclusions:

What I gathered was that these therapists, teachers, family members had no solution to providing more education and activities to their special needs children. That it seemed “hopeless” and “pointless” to do online schooling because their students became easily distracted with what they had at home. There is a need to keep providing for our special education students, the same of how they would be provided if they were in school. There’d need to be more research on how to bring our special education students back to the app, a healthy way for our special education students to be involved in activities, what level of education are our students at, and how to be original from other apps out there for special needs children.